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Research papers

Satellite television-establishing the pan European audience

Before deciding on the best method to measure this audience it is essential to determine both what is to be measured and how the results are going to be used. In terms of what to measure, there are two components in the Pan European Television...

Catalogue: Seminar 1988: Media And Media Research
Author: Sian Lloyd
June 15, 1988
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Citation

Lloyd, S. (1988a, June 15). Satellite television-establishing the pan European audience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/satellite-television-establishing-the-pan-european-audience


Research papers

Television usage in a multi-channel environment

The number of TV channels available in Europe as a whole has grown by more than a third over the last year. Not only are domestic broadcast channels spilling into neighbouring countries, but satellite and cable channels are also expanding their...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: Tony Dent, Nicholas Winkfield, Sian Lloyd
June 15, 1987
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Citation

Dent, Winkfield and Lloyd (1987a, June 15). Television usage in a multi-channel environment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/television-usage-in-a-multi-channel-environment